North Sky Games
Automated Performance Monitoring
Preventing Revenue Loss Through Daily KPI Visibility
Context
Before I joined North Sky Games, the company took a significant hit in revenue and downloads. ANR and crash rates had been exceeding Google Play thresholds for months. Nobody caught it in time. The data existed the whole time. It just was not reaching the people who needed to act on it. By the time anyone noticed, the platform penalties had already landed and the damage was done.
What I did
I built a daily automated KPI email that tracked ANR and crash rates and sent them directly to stakeholders every morning. The idea was simple: if the right people see the right numbers every day, problems get caught before they become crises. I wanted product health to be part of the daily conversation, not something people had to go looking for.
Impact
Adopted and still in use years later
Ongoing prevention of silent platform threshold violations
The system stuck. Years later it is still part of how the team operates. We stopped having situations where technical problems lived quietly in the data while nobody noticed. That is what I was going for. Not a dashboard people might check. A signal people actually see.
This changed how I think about data work. The hard problem is not collecting or organizing data. It is making sure the right information reaches the right people in a form that actually changes what they do. How do you build systems where critical signals do not get lost on the way to a decision? How can we get decision makers to better understand the consequences of not understanding outcomes that the data is describing?