Context

Different teams at North Sky Games were looking at user behavior data and drawing different conclusions, not because they were wrong, but because they were working from different definitions. The same player action could mean different things depending on which system tracked it and how. In practice, teams were not just looking at different data. They were looking at different versions of reality.

What I did

I led the migration from Unity Analytics to Firebase and standardized an event taxonomy of over 100 events. That meant defining how each event was named, what it captured, and how it mapped across platforms. It also meant validating that what teams were seeing in reports actually matched what was happening in the product.

Impact

Once the taxonomy was in place, teams could finally compare results with confidence. That sounds straightforward but it was a meaningful shift. Conversations about performance stopped getting derailed by questions about whether the numbers were even measuring the same thing.